RELATED: Fox's Animation Slate Expands to Mondays This Summer These factors correspond with Cameron's claims that the show was canceled due to poor revenue returns, however, Dark Angel's move to Friday nights also resulted in low ratings. Since most advertisers believe the 18 to 49-year-old demographic avoid television to enjoy their weekends outside of the home, less money is spent on advertising. This infamous "death slot" typically results in low ratings for many television programs, which typically get canceled after a move to Friday nights.įor a show with an expensive budget like Dark Angel, a Friday night time slot is especially lethal due to a sharp decline in ad revenue.
RELATED: Avatar Dethrones Avengers: Endgame at Global Box Officeįollowing its first season, Dark Angel moved from its original Tuesday night 9 p.m. It was just a knee-jerk, 'Try anything!'" Cameron was quoted in Science Fiction Television Series: 1990-2004: Histories, Casts, And Credits For 58 Shows.
It's not like they took us off and put a cheaper show in our place. "Their entire annual revenues were cut down two-thirds of what it had been. After Dark Angel's cancellation was finalized, Cameron finally alluded to the series' financial woes claiming that Fox cut the show due to declines in ad revenue. RELATED: Avatar’s Re-Release Sets a New IMAX World RecordĪccording to John Muir in The Encyclopedia of Superheroes on Film and Television, Dark Angel was "just barely" given a second season, which had an allocated budget of $1.3 million per episode. Subsequent episodes were supposed to have a smaller budget, however, Eglee told the Sun Journal in 2001 that the first season was "routinely overbudget." When quoted by the same piece, Cameron claimed these issues wouldn't be a major concern to the studio and added that Season 1's last seven episodes were under budget. Despite strong ratings in its first season, Dark Angel got the axe after Season 2, following a 90-minute season finale directed by Cameron, marking his last directorial project until Avatar. Here's why.ĭark Angel launched on October 3, 20000, with a two-part episode that had a budget of around $10 million, which was accompanied by a hefty amount of marketing from the Fox network.
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Eglee, Dark Angel premiered with a lot of promise in the 2000s, as the dystopian science fiction series followed Cameron's massively successful Titanic.
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